Multimedia Designer & Media Buyer

Casey
Belloso

I’m a UI/UX-focused Graphic Designer and Media Buyer based in Orlando, driven by creativity, strategy, and continuous improvement. I enjoy turning ideas into clean, effective experiences and building campaigns that actually perform. I’m always looking for smarter ways to design, test, and grow.

  • Born in California
  • Experience 9 Years
  • Date of Birth 26 August 1997

About Me

Over the past 9 years, I’ve built a career at the intersection of design, user experience, and performance marketing. My background started in graphic design and web development, but over time I’ve focused more on UI/UX and media buying, the areas where I can make the biggest impact on how people interact with a brand and what drives them to take action.
I’ve worked on everything from designing user-friendly, conversion-focused websites to planning and launching ad campaigns across TikTok, Meta, and Google. I enjoy digging into what makes people click, stay, and convert, then using that insight to improve both the user experience and campaign performance.

I’ve also led creative projects, helped organize workflows, and built simple systems that keep teams moving efficiently. Whether I’m optimizing a landing page, improving a user journey, or scaling an ad campaign, my mindset is always the same: figure it out and make it better. I’m naturally hands-on, quick to learn, and motivated by seeing real, measurable results from the work I put out.

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My Resume

I’m someone who does my best work in fast-moving, creative environments where I can contribute across UI/UX, media buying, and digital design. I like being involved from start to finish. Thinking through ideas, building them out, testing what works, and improving along the way. I enjoy the challenge of turning a concept into something real, whether that’s a clean, conversion-focused website, a campaign that drives results, or a smoother process behind the scenes.

I’m naturally hands-on and detail-oriented, but I also make a point to step back and look at the bigger picture, how the design, user experience, and marketing strategy all connect. Over time, I’ve also become the go-to “IT person” on my teams because I’m the one who digs in and finds answers when something breaks or doesn’t make sense. I don’t get stuck on problems for long, I figure them out, learn what’s needed, and keep things moving. At this point in my career, I’m looking for a team where I can focus on UI/UX or media buying, continue growing my skills, and contribute in a meaningful way. I want to be part of something that’s building, improving, and aiming higher.

SKILLS
Photoshop
100%
WordPress
100%
HTML & CSS
90%
Illustrator
100%
Indesign
100%
After Effects
80%
SERVICES
Graphic Designer

I combine my creative talents with technical skills to create visually appealing and effective designs for all different types of industries.

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Web development

Develop modern and mobile-ready websites to increase organic traffic and fulfill the company's needs.

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Media Buyer

Develop and execute data-driven advertising strategies on TikTok and Meta (Facebook/Instagram) to meet targeted marketing objectives and drive measurable results.

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Video Editor

Create engaging short-form video content tailored to each platform, enhancing storytelling, visual quality, and impact to capture attention and boost performance.

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EDUCATION
2015 - 2018
AS Graphic Design
Valencia College
2019 - 2020
AS Interactive (UI/UX) Design
Valencia College
2024 - Current
BAS Computing Technology and Software Development
Valencia College
Certificates
Graphic Design Production
Graphics Design Support
Graphics Interactive Design Support
Graphics Interactive Design Production
EXPERIENCE
2018 - Present
Cobia Marketing
Lead Graphic Designer & Media Buyer

Since 2018, I’ve grown alongside Cobia Marketing, taking on the role of Head of Fulfillment and becoming a key part of a tight-knit team that truly feels like family. I lead the creative and fulfillment side of the business, supporting a talented team while still staying hands-on in the work day to day. My focus has been on building clean, user-friendly websites, designing strong visual assets, and managing media buys across platforms like TikTok and Meta. I make sure every project is not only polished but also aligned with performance and results. Behind the scenes, I’ve also built out automations and lead-nurturing systems to help turn incoming leads into real conversions. Over time, I’ve naturally become the go-to problem solver on the team — the person people come to when something breaks, needs troubleshooting, or just needs a solution. I enjoy figuring things out, improving workflows, and stepping in wherever I’m needed. For me, it’s about making sure the work gets done the right way, whether that means thinking creatively, technically, or strategically.

2017 - 2018
UPS
Print Specialist

As a Print Specialist at UPS, I delivered outstanding customer service while managing a wide range of print and production tasks. I consistently ensured accuracy, quality, and quick turnaround on everything from everyday print requests to custom, high-volume jobs. My ability to adapt to customer needs and provide professional, personalized service helped build trust and repeat business.

Jan 2018 - May 2018
Orlando Style Magazine
Graphic Design Intern

During my internship at Orlando Style Magazine, I contributed to enhancing the magazine’s visual identity and reader engagement. I refined my design skills in Adobe InDesign by creating eye-catching layouts and editorial spreads that aligned with the brand’s aesthetic. I also supported website updates, ensuring content stayed current, visually engaging, and optimized for online readership.

My Projects

A reflection of key design milestones, this collection represents the diverse range of projects I’ve had the opportunity to work on. Each one brought its own set of challenges and creative possibilities, allowing me to grow as a designer, refine my skills, and bring thoughtful, purpose-driven design to life.

Tools

I am proficient in a wide range of tools that have played a critical role in delivering results for both my agency and our clients. I’ve built custom automations in GoHighLevel to streamline follow-up sequences, improving lead management and overall workflow efficiency. I regularly use Slack for internal and client communication, enabling smooth collaboration and keeping projects on track. My expanding expertise in these tools has significantly contributed to operational efficiency and the successful execution of marketing and web initiatives.

Contact Me

(407)373-9809
Caseyb.designs@gmail.com
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