Media Buying

I run ad campaigns focused on real, measurable results — whether that’s helping a local healthcare practice bring in more patients or building high-converting B2B funnels for Cobia Marketing. I specialize in full-funnel strategy across Meta (Facebook and Instagram), TikTok, and Google, and I stay involved in every part of the process, from creative direction and targeting to landing page optimization and lead nurture flows.

For healthcare clients, I’ve worked with dental offices, therapy practices, med spas, and other providers. I focus on creating ads that feel personal, trustworthy, and relevant, paired with conversion-focused landing pages designed to turn interest into booked appointments. From short-form video and static creative to retargeting campaigns, my goal is always to make sure the ad spend translates into real patient growth. On the B2B side, I manage Cobia Marketing’s campaigns targeting decision-makers like founders, marketing teams, and executives. My approach is rooted in strategy and performance — building smart funnels, testing creatives and landing pages, and continuously optimizing to improve lead quality and cost per conversion.

I handle both the creative and technical sides of media buying: designing ad visuals, filming and editing short-form video, setting up and managing lead generation and conversion campaigns, and implementing tracking so performance is clear and measurable. I rely heavily on data to guide decisions and enjoy refining campaigns over time to get stronger, more consistent results.